Associate your message with Missouri Life’s award-winning editorial and photography:

2008 First Place Ranly Award for Best Magazine Design, Missouri Association of Publications

2007 Gold Award for Travel Feature, International Regional Magazine Association
2005 Bronze Award for Overall Art Direction, International Regional Magazine Association
2005 Navigator’s Award from the Missouri Division of Tourism;
2004 Award of Merit for Readership Service Article, International Regional Magazine Association
2004 Bronze Award for Overall Art Direction, International Regional Magazine Association
2003-2006 Missouri Lewis & Clark Bicentennial Legacy Award
2002 Award of Merit for Historical Feature, International Regional Magazine Association

MISSOURIANS SUPPORTING MISSOURIANS

64% of Missouri Life readers travel to destinations seen in Missouri Life* because:

• They become personally engaged in its award-winning editorial content, photography, and advertising.
• They are seeking adventure, the arts, cuisine, history, homes, and travel options.
• They value personal access to the best of what Missouri has to offer and value finding it in every issue of Missouri Life.

*as documented by two Readership Studies performed by two different Universities.

HAIL MISSOURI!

Missouri Life is locally owned and operated in Boonville.
Missouri Life is printed by Ovid Bell, in Fulton.
Missouri Life is a member of numerous Missouri Chambers of Commerce.
Missouri Life supports Missouri non-profit organizations, including: Best of Missouri Hands and the Children’s Trust Fund.
In every issue, Missouri Life promotes people, places, and events, including:

Active Lifestyles Art & Culture Attractions
Books Caves Cuisine
Education Healthcare History
Homes Lodging
Museums Real Estate
Shopping Wineries
Special focus issues or sections include healthcare, higher education, festivals, wine, weddings, and more.

MISSOURI LIFE OFFERS MARKETING SOLUTIONS!

Advertising
Custom publishing special issues and books
Reprints or overruns of specific pages
Special advertising sections
Sponsorship packages
Inserts in magazines
Inserts in polybags
Bulk magazine purchases to hand out to your customers, new residents or members
Bulk magazine purchases of gifts mailed direct to your customers or lists
Reply cards in magazines
Envelope stuffers in bills and renewal notices
Web links, online store participation, web advertising

1 OUT OF 10 MISSOURIANS READS MISSOURI LIFE!

Reach 600,000 readers — 540,000 Missourians!

Annual Per Issue Readership

90,000 15,000 Paid subscribers & newsstand

buyers

180,000 30,000 Pass along readership – an

additional 2 readers/copy, as

documented by two Readership

Studies by two different

Universities

30,000 5,000 Promotional copies to doctors’

offices, other public places,

and additional strategic target

markets or audiences

300,000 50,000 Additional exposure on

promotional copies (industry

standard for public placement

copies ranges from 10-18 per

copy)

600,000 100,000 Total Print Readership*

*This does NOT include the 120,000 annual unique online visitors, who access an average 2.3 pages each.

90% of Missouri Life readers live in Missouri. Missouri Life has the highest paid circulation of any Missouri-based magazine, and new research* shows paid magazines are read at much higher rates than free magazines. Call us for more information.
*Monroe Mendelsohn Research

MISSOURI LIFE DEMOGRAPHICS

• Average household incomes above $87,000;
• Median age from 40-65;
• Female/male ratio: 60%/40%;
• Well-educated, typically Missouri’s top decision-makers, economic developers, business owners, community leaders, and legislators.

MISSOURI LIFE ADVERTISERS ENJOY

• Higher readership and retention than free publications, as noted in recent Monroe Mendelsohn Research shared with City and Regional Magazine Association;
• Higher ROI, with 50% of Missouri Life readers purchasing goods or services from our advertisers;
• Incredible long life, with 4 of 5 readers saving Missouri Life for future reference;
• High repetition value, with an average reader returning to read the same issue 3 times, which translates into increased ad awareness, as noted in Promo Power, by Larry Mersereau;
• Reader Response Database — At no extra cost, advertisers can choose to be listed in a directory that
  corresponds with a reader response card in the magazine and online, allowing readers to request additional advertiser information easily. Reader responses are forwarded to the advertiser monthly;
• Affordable exposure, averaging 1.3 cents per reader with annual, full-page insertion;
• Incredible image boost.

MISSOURI LIFE ADVERTISING SPECIFICATIONS

AD SIZE (inches) WIDTH HEIGHT
Premium Positions 7.494 9.875
Full 7.494 9.875
2/3 Vertical 4.934 9.875
1/2 Horizontal 7.494 4.843
1/2 Vertical 3.646 9.875
1/3 Square 4.923 4.843
1/3 Vertical 2.356 9.875
1/4 Vertical 3.646 4.843
1/6 Vertical 2.356 4.843
1/8 Horizontal 3.646 2.325
1/12 Square 2.356 2.325

Bleed Size: 8.625 x 11.12 Trim Size: 8.375 x 10.875 inches

Issues Months

February
April
June
August
October
December

Deadlines are two months prior to print date.

Materials must conform to the following specifications or the ad cannot run.

DISK: (all files are high resolution, 400 ppi, electronic files)
We accept native files designed in QuarkXpress version 4.0 or earlier, Illustrator version CS or earlier, PhotoShop version CS or earlier, InDesign CS or earlier, or you may send a high resolution (400 ppi) PDF set in CMYK color mode. When sending native files, please remember to include all linked images (logos, photos, graphics) and both screen and printer fonts.
Copy all files on Zip 100, CD, or DVD and send with a laser proof of the final version of your ad. (There is a graphics fee of $45 for ads we build and a $25 fee if the print-ready ad does not meet our requirements.)

UPLOAD: (all files are high resolution, 400 ppi, electronic files)
To upload digital files (built according to the specifications above) go to http://missourilife.com/uploads/uploader.html and follow the prompts (password: super). Please compress the files whenever possible using Zip or Stuffit. FYI: depending on the size, files may take up to 15 minutes to upload — please wait for confirmation that the file was uploaded successfully before closing window. Due to time requirement, you may wish to upload during off-hours.
Please e-mail amy@missourilife.com when upload is complete.

AGENCY COMMISSION: add usual rates to net prices.

TERMS: Invoices mailed at issue mailing. All invoices are net 15 days.

For information about advertising with Missouri Life, call 800-492-2593, ext. 106.