It’s “Time” To Celebrate 100 Years of Family Fun

The name Disney is synonymous with cherished childhood characters and meaningful memories. Generation after generation has grown up with the magic of “the mouse.” Find out how you can celebrate 100 years of Disney with a very magical “time” here in Missouri.


Debut of Mickey Mouse

November 18, 1928, was the debut of Mickey Mouse. Walt Disney was quoted as saying, “I only hope that we never lose sight of one thing—that it was all started by a mouse.” He was talking, of course, about Mickey Mouse, who made his debut in Disney’s first sound-synchronized animated film, Steamboat Willie. Disney’s impact on generations of children is impossible to measure, and his career started in Missouri.


March 16, 1964

Walt Disney meets with St. Louis officials to discuss plans for the Riverfront Square theme park. But his plans were met with resistance, particularly from August "Gussie" Busch Jr., who insisted that if a theme park were to be built at the site, Disney would have to sell beer