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Life, Outdoors, People

The Tradition of The Cattle Trade

Palmyra’s oldest sale barn values tradition and innovation.

Brought to you in partnership with the Missouri Beef Industry Council.

At 8:30 am each Tuesday, the Dames family orchestrates the ultimate “barn dance,” as they prepare to run their weekly sale day at their business, F & T Livestock Market, in Palmyra.

Sale preparations begin on Sundays when cattle are received for early intake. With just 48 hours to go until sale day, the staff checks in each animal, flagging its vaccination history, weaning status, castration, and overall condition before penning the cattle accordingly. Horses ridden by cowboys gallop throughout the maze of stalls in the holding barn, working to herd the cattle into pens.

The Dames’ strategic, organized routine might seem like a tried-and-true, age-old system—because it is. This sales operation has been running like this since the 1950s.

THE BROWNING LEGACY

In 1951, W. L. Browning and his wife purchased half of the shares of the Farmers & Traders Commission Company—a weekly, regional livestock auction market—and began operating auctions in quaint downtown Palmyra. The Brownings hosted livestock auctions each week near the town’s courthouse from the early 1950s until 1978, when the livestock sales grew so large that they overtook the entire city block.

The rapid growth of the auction led to the business evolving. The Brownings’ son, Ronnie, built a large live- stock auction facility a few miles outside Palmyra to accommodate crowds, where the auctions continue to operate today.

In 2000, Ronnie passed his shares of the business to his children, Jim, Cindy, Mary, John, Alan, and Tim Browning, who ran the market until 2019, when they sold it to Al and Katie Dames.

Four people stand behind a counter at a livestock auction, with computers and paperwork. In the foreground, a black cow is in a pen. The area is enclosed by white metal railings.
• Most weeks, the auctioneer for the market is Brian Curless, pictured here wearing light blue. Brian is an icon in his field and won the World Livestock Auctioneer Championship in 2017. • F & T Livestock Market

THE LIVESTOCK MARKET TODAY

Stepping into the sale barn today feels like jumping back in time. An auctioneer’s voice chants in a rhythmic pace, cattle move in and out of the sale ring in an organized fashion, and a simple raise of a hand can put thousands of dollars in another man’s pocket.

Al describes the sale day as a kind of weekly adrenaline boost. “It’s a kind of a rush, you know. We want our customers to have the top dollar for their cattle, so we take that very seriously around here.” While sale barns may seem like a thing of the past to the average beef consumer, the Dames family knows differently. The US beef industry could not operate without a weekly revolving door of business, like that of the 119 registered sale barns across Missouri.

Livestock auctions have routinely provided sellers with a place to generate revenue from their operations and buyers with a place to purchase with confidence. Though these establishments may seem unassuming to some outsiders, they process millions of dollars on an average day at an auction.

Transactions at a sale barn are processed through custodial accounts run by the US Department of Agriculture. These accounts securely hold all auction proceeds until the auction is complete. This ensures that buyers receive what they purchased and sellers receive their compensation. One of the benefits of buying from a sale barn is, undoubtedly, that buyers and sellers can rest assured knowing that each sale will be fair.

A large brown sign reading "FT Livestock Market" stands in a grassy field with trucks, trailers, and trees visible in the background under a partly cloudy sky.
• Aside from selling high-quality cattle, the F & T Livestock Market caters to its customers by providing spaces for truck and trailer parking, a cafe with snacks and drinks, and free educational pamphlets for buyers. • Sydney Jones

THE FLT-VAC PROGRAM

At F & T Livestock Market, Al and Katie have built on this tradition of buyer confidence by offering programs that deliver an exceptional experience for buyers and sellers, such as the FLT-VAC program. The FLT-VAC program is a value-added system that Al and Katie created, allowing sellers to opt into a preconditioning program in which calves are processed by the producer or the producer’s vet.

This program makes the calves more valuable because it provides information on vaccinations, parasite control, castration, and weaning. This means more money for sellers and informed purchasing power from bidders.

A person with long hair and glasses sits at a desk, using a calculator and holding a piece of paper. The desk has paperwork, trays, and office supplies on it. The person is wearing a light-colored sweater.
• In the 1970s, to receive a receipt of sale and finish a purchase, buyers checked in with the market clerks after winning a bid. This is still the practice at F & T Livestock Market. • F & T Livestock Market

Since beginning the program in 2020, the market has “green-tagged” and sold over 100,000 FLT-VAC calves.

Processes and methods have changed over the years, but the tradition, importance, and success of sale barns have stayed the same. Buyers still park their trailers at the market early in the morning, farmers and corporate buyers gather weekly to purchase livestock, and prices are determined in real time.

People sit in yellow chairs in a small indoor auction arena, watching two men and several cattle inside a fenced pen. Some families and children are present; the audience is scattered throughout the seating area.
• Cattle sales act as a place for community to gather, not just a spot to purchase livestock. Regulars will arrive early each week to grab a coffee and a seat and catch up with their neighbors. • Sydney Jones
BIWFD MO Colored (1)

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of beef promotion, education, research, and consumer and industry information.


This article was originally printed in the June 2026 issue of Missouri Life.